Acorn StairliftsInternational website redesignThe old site carried years of useful information. The redesign kept it, and gave a sensitive purchase a calmer, clearer path through it.
The problem
Competing menus, calls to action and dense sections made it hard to find a path through the legacy site, and buying a stairlift is already a sensitive decision. The German site lagged furthest behind the other markets in usability, structure and visual consistency, so the redesign started there.
I led the visual direction for the redesign, starting with the German site. Once executives approved it, the direction was adapted for the UK, Italy, the U.S., Canada and smaller regional offices, keeping one brand while meeting each region's requirements and accessibility needs.
Navigation separates finding a product, getting support as an existing customer and learning about the company, so visitors orient themselves before choosing a next step.
Product pages separate straight and curved stairlifts and translate features into plain benefits, with a consultation always close.
Working side by side with a UX designer and three developers, the quote form became four short steps, consistent from desktop to mobile, so a sensitive request never feels like a wall of fields.
How it was built
A shared interface direction and visual system, adapted market by market by Acorn's UX and development team.
The four-step quote journey
A few questions, or just call. Either way, you're talking to me.
