Acorn Stairlifts
Lead UI/UX at the U.S. headquarters of an international stairlift company: the 2022 international website redesign, and the work around it.
- In-house role
- Stairlifts
- U.S. headquarters, Orlando
- 2021–2025
In brief
From June 2021 to October 2025 I led UI/UX at Acorn Stairlifts’ U.S. headquarters, first heading the design team and later working inside the merged design and marketing department.
Who did what. I led the visual direction, created many of the supporting assets, designed the UK homepage hero and collaborated closely on the interface system. A UX designer assembled much of the page-level experience and made strong layout and interaction decisions; three developers supported the build.
- What I did
- Visual direction for the 2022 international redesign, Interface assets across the redesign, including the UK homepage hero, Navigation, product education and quote journey, with UX and development, Acorn Club app, campaign microsites, sister-company sites
- Status
- In-house · 2021–2025
Started in Germany, then adapted for the UK, Italy, the U.S., Canada and regional offices
A guided four-step quote flow on desktop and mobile
On a phone
The same site, in the hand.
Where most people will see it first.
How it came together.
01 · International website redesignFrom crowded to clearThe 2022 international website redesign, started in Germany and adapted across markets.Read the chapter 
02 · Microsites, sister companies and Acorn ClubBeyond the main siteCampaign microsites, sites for two sister companies, the Acorn Club app, social creative and an HR handbook.Read the chapter 
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