Shullin Boodoo Carpet Inc.Website build

The website and the follow-up.

Most of Mark's work comes from referrals. The website has to confirm what people were told, and then make sure no estimate request gets lost.

Silent recording of the homepage

The problem

When someone hears Mark's name, the next step is looking him up. There was nothing to find, and no connected way to turn that interest into an inquiry. The site had to confirm that this is the person to call when a flooring job is too complicated or was done wrong the first time.

01

Service pages that explain the work.

Instead of a list of services, each page describes the method, the materials and what to expect, so a homeowner understands the job before they call.

The Shullin Boodoo flooring services page
02

A page for stair runners.

Custom stair runners are the work Mark is asked about most, so they get their own page with photos of finished staircases.

The stairs and runners page on the Shullin Boodoo website
03

One experience, desktop to mobile.

The story, the services and the next step stay in the same order from desktop to phone, so a referral finds the same answers on any screen.

The Shullin Boodoo site on desktop and on a phone
04

Estimate requests that don't get lost.

The estimate form sends each request into GoHighLevel: it creates a record, notifies Mark and replies to the customer automatically, so they know their request arrived.

Portfolio frame showing the GoHighLevel workflow: capture, route and notify

How it was built

Astro, with the estimate form connected to a GoHighLevel workflow.

  • Project stories built from the photos Mark sends
  • Clear page titles, descriptions and business details for local search
Framework
Astro
Estimates
Form connected to a GoHighLevel workflow
Local search
Page titles, descriptions and business details

What happens when someone gets in touch

  1. Someone requests an estimate
  2. It lands in the GoHighLevel workflow
  3. They get an automatic reply
Next chapter · RebrandOne card became a brandThe Shullin Boodoo shield, recovered from a photographed card and built into a brand system for a family-run flooring company.Read the chapter

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