01
Venture: a pin, a heart and a V.
A map pin, a heart and the letter V, combined into one mark and built out into a full identity.
Design InteractiveBrand systemsProduct identities and a rebrand.
Each product needed a mark that worked on a headset splash screen, a trade-show panel and a slide deck. The company itself needed to stop looking like the late '90s.
- Earlier work
- Brand systems
- 2017–2021
The problem
A technology company with many products, three research divisions and a dated late-'90s identity. Each product needed its own recognisable mark, and the company needed one modern system to hold them together.
02
Product marks.
Beat, Classroom AR and senseAR are a few of the many logos and product brands I made, each built to read on a headset, a booth panel and a slide.
03
A system for three divisions.
Behavioral science, performance analytics and XR each got an emblem in one shared system, so the divisions read as parts of one company.
04
The rebrand, rolled out.
With the art director, I pitched and delivered a rebrand that replaced the dated look with a modern logo and design system, then rolled it out to business cards, collateral, presentations, environmental graphics and that year's I/ITSEC booth.
Want work like this for your business?
A few questions, or just call. Either way, you're talking to me.